Hi, I am

Luis Serrano

I am a Software Developer.

about me

Who am I?

Software Developer, also into management and product leading.

I have been coding for more than 20 years, and I’ve normally in charge of making things look pretty (front-end, UI/UX). I am a “lazy” person, meaning I don’t seek to reinvent the wheel, nor impress you with over-engineering. I like to keep things simple, which makes my life less stressful and your project gets faster to market. I like to achieve things, and of course, I put all my effort into the mission, but I choose my battles!

Biggest challenges? Non-tech related that I could highlight. Technology can be tricky but challenges very often come from people, we make things unnecessarily difficult sometimes. But I have been in the business for a long time and I am quite patient and pragmatic. Doesn’t mean I tolerate bullshit, I just manage it better now. That’s why I am often appointed as the Team Lead or the mentor.

I hate following trends for the sake of hypes. I use what’s useful, and I don’t know it all. I learn fast and I don’t demand much. I just expect fair play and transparency, which I will give you in return.

I don’t believe in technical tests… actually I think engineers shouldn’t do HR stuff. We tend to apply tunnel vision, and we don’t have a Psychology degree like HR professionals. I still believe experience shouldn’t be measured by how good someone is using the latest-last framework. Some of us were here before frameworks!

I don’t take myself too seriously. I am not a genius. I am probably not amongst the best developers, and I have still lots to learn. But I have fought a thousand battles and I am willing to fight some more, and I am always keen to learn new things.

That’s me.

Fun Facts

16 Countries Visited

500+ Posts Published

20.000 Cups Of Coffee

+1 million pictures taken

Other Pages

TheNomadLife.tv Digitalistas

My life feed



March 2020 – Present

Senior Front-end Developer

NBN23 – We are technology, we are basketball (València, Spain)
  • Senior Developer, React Native + GraphQL

February 2017 – March 2020

IT Consultant

luisnomad.com (freelance/autónomo)
  • Front-End Development: HTML5 + CSS3 + Javascript (Vanilla, Angular 1.x, and lately my favourite: React)
  • IoT projects, specially data visualisation, e-commerce and connecting hardware sensors to visual dashboards. My preferred technology stack is Node.js, React + Redux, NodeRED.
  • Back-end: I have intermediate experience with Node.js. I did a lot of back-end in the past (C# mainly) and SQL (MySQL, SQL Server), so I can also help with back-end related tasks.
  • WordPress templates & customisation for personal, enterprise and e-commerce sites.
  • I am continuously learning new things through Udemy courses and by doing experiments. These are some of the topics I am looking into right now: chatbots, Alexa Skills, Firebase, SiteCore SXA templates.
  • Customers:


  • Technical Recruitment: I work along with HR people, taking care of the technical validation phase.

July 2019 – December 2019

Product Owner (contractor)

Flexxible IT – Leading a revolution in digital transformation
  • Product Owner at Flexxible IT – Apps2Digital
  • I helped to implement Agile methodologies (SCRUM/Kanban) and documenting the Product vision/roadmap for the development team.

July 2016 – January 2017

Technical Manager

Blended Technologies (Barcelona, Spain)

We build solutions and experiences for our clients that expand their businesses. Those experiences bring together and unite web, mobile and wearable platforms. We are able to melt our technological expertise around JavaScript technologies with a unique blend of Experience Design that focuses on user behaviour and real user needs.

2015 – 2016

Senior Front-End Developer

Bynder (Barcelona, Spain)

Product Development with Backbone/Marionette and a big array of edgy front-end tools. I work as part of an international team, following agile methodologies, reporting to a Product Manager.


Senior Front-End Engineer

Code d’Azur (Barcelona, Spain)

I craft beautiful websites with Backbone and Laravel

I work as part of an international team, developing & deploying successful projects across several countries in Europe.

2012 – 2015

Front-End Developer (Team Lead)

NetCentric (Barcelona, Spain)

Front-End Development: Javascript (jQuery, touch frameworks), HTML5 & CSS (SASS, Compass), MVC frameworks. Development of new Adobe CQ5/AEM based websites, for Desktop, Mobile, Tablets and… any web-enabled device!

I work as part of an international team, developing & deploying successful projects across several countries in Europe.


Front-End Developer

Altran Innovation (Barcelona, Spain)

Project Maintenance: Code Optimization (Javascript: Dojo and jQuery), Usability / UI Improvements. My goals included adding new functionality, achieve a better User Experience and also to make it possible to go mobile.

2011 – 2012

Senior Technical Consultant

Gamesa (Pamplona, Spain)

I helped creating their new Intranet and Customer Portals. I was also part of the team that put together the Employee Portal. Tasks developed included creating usability & design proposals, supervising outsourcing providers, testing & validating functional requirements.

As a side project, I made a Social Media Strategy draft for the company.

2010 – 2011

Web Developer, Front-End Specialist

Everis (Barcelona, Spain)

I started as a freelancer, helping newspaper La Vanguardia going bilingual (from Spanish only to Spanish & Catalan). I participated by creating a real time publishing monitor (front-end).

Then I joined Everis as an employee. My role as a Specialist was to provide insight and the required knowledge in all phases of the development of a web portal, both for desktop and mobile browsers. That included gathering requirements from our customers, transforming concepts into visual designs (front-end development), choosing the proper technologies and frameworks, meeting usability & accessibility standards, as well as helping the team reaching the timings and goals. Also, developing the critic parts of the application, both server & client side (with an emphasis on client side) was among my daily responsibilities.

2008 – 2010

Product Manager

EBD Soft (Barcelona, Spain)

Web Video Player Product Manager: Product Manager of a Web Video Player deployment project (http://www.ebdsoft.com), including the activities of defining new functionalities, Integration Analysis, prototyping, coordination of development, equipment provisioning and deployment. I was also responsible for the transition from pure Flash media visualization to HTML5.

Mobility Project: Development of a Website based on iPad requeriments: EmprendedoresTV, the Spanish WebTV channel focused on business entrepreneurs, has evolved to achieve the iPad requirements as the first Spanish website full Apple compliant. The project scope has been Analysis of complete technical requirements (communications, hardware, software & IT standards) based on Ipad Simulator (SDK 3.2), designing, prototyping, coordination of development & equipment provisioning and deployment of the new website.

2007 – 2008

Lead User Interface Developer

Softeng: The Internet Company (Barcelona, Spain)

Portal Builder CMS: Development of Softeng’s own CMS system. I was responsible for developing the product’s UI, using Telerik .Net controls and JavaScript.


Front-End & UI Integrator (Barcelona, Spain)

Presence Technology

My role was to integrate the company’s products into the existing customers’ infrastructure and custom User Interfaces. (.Net, PHP, VB, JavaScript)


Web Developer, Webcast Producer

Prous Science / Thomson Reuters (Barcelona, Spain)

Web Development: International Society of Cardiovascular Pharmacotherapy (ISCP), European Society of Cardiology website (.Net, JavaScript)

Webcast production, including travelling around the world recording medical events. Other duties: sound synchronization, post production and encoding to publish on the web.

2005 – 2006

Front-end & eCommerce Developer

SoftWrap (London, UK)

I was responsible for creating the appropriate channel to allow users to pay electronically and use our customers’ software, through graphically integrated solutions. Some of our clients were Sega, Activision, Softonic, Yahoo Brazil, Atrativa and ULead. (.Net, JavaScript)


Web Developer

Surfpin (London, UK)

Portal Development with ASP.Net, SQL Server (back-end) and Javascript, XML/XSLT (front-end). Other tasks included Search Engine Optimization, Competition Analysis.

2000 to 2005

Web Developer

Several Companies in Barcelona and Valencia (Spain)

During this time, I worked at: Concatel, MasMedios, Simplicity Technology & Solutions, Electronic Data Systems, Filmac Centre

Clients: Bank of Valencia, Bancaja, Valencia Congress, Bank of Ontinyent, Valencian Region Tourism Institute, National Observatory of Construction, University of Valencia, Deutsche Bank


August 2018 – Present



2013 – PRESENT

Videographer & Blogger

luisnomad.com, Worlwide

Blogging and producing video became more than a hobby in 2013. After creating a few music videos for friends and corporations, I am now preparing my own YouTube channel. It’ll be a video blog, focusing on creativity, technology and coaching. First videos are already being produced.

This is a part time occupation, parallel to my Software Engineer position. See the Portfolio section to see some of my published works.



Java & JSP Certification

Electronic Data Systems

I was taught Java and I jumped to a real project right away. How cool is that.


MCP (Microsoft Certified Programmer): Visual Basic 6 Desktop Applications

Nanfor Iberica

You probably haven’t heard of Visual Basic 6. If you have, you’re at least as old as me. And you know that VB6 invented the “it works on my machine” saying. Meh.

1997 – 2000

Systems Analyst

Europe Centro de Formación

Systems Analyst Certification. C++ / Java / JavaScript / HTML Programming


Bachelor of Arts

IB Fuente San Luís

Ah… the old times. I learnt greek and latin, and I ended up coding. If I only knew…!



SCRUM Certification

Scrum Master Certification – Scrum.org


SCRUM Methodology

Altran Innovation


Usability & Accessibility advanced techniques

University of Murcia, Spain


Network Administration

EBD Soft

Suse Enterprise Server 10 Enterprise Server, Network Administration


Seminar: Video Production for the Web

Google University


Web Design

INEM (Spanish Job Agency)

Web Design with Macromedia Dreamweaver MX and Flash MX. Actionscript for Flash MX


Graphic Design

INEM (Spanish Job Agency)

Graphic Design course: Graphic Design, Video Composing and Publicity Concepts. Photographic Techniques and Image Composition. Applications: Photoshop 7, 3D Studio MAX v5, Adobe Premiere 6.

Download Resume

Click here to download a PDF version of my Resume.

Coding Skills



React / Redux

Angular 1.x



.Net (C#)





Graphic & Media Skills

Image Editing

Video Production


Audio Editing

3D Modeling

Webcasting / Live video

Design Skills

Graphic Design

Web Design


Print Design



Izabela Wlodarska

Sitecore Developer/Consultant (Contractor)

I worked with Luis for five months on a large Sitecore SXA build. He is a very competent frontend developer that is not afraid to learn new skills and experiment with new technologies to push his work and get the best result for the clients. Because of his extensive experience in software development, he became quickly the key frontend developer in our team. He was able to master the new technologies very quickly and set high-quality standards and patterns to follow for the other members of the team. Despite the time pressure, he is able to deliver the expected tasks while maintaining a high quality of the code. I totally recommend Luis for any frontend developer/lead role.

Maarten Dalmijn

Product Owner / Bynder

I loved working with Luis. He brings a positive attitude with a healthy dose of humor to his work, no matter how tough the situation. Luis knows how to do hard technical work but he is also able to explain technically challenging subjects to less technical people like myself. Very often after talking to him all that was not clear suddenly became very clear. This was extremely valuable to me and helped to move things forward significantly. Luis is very T-shaped which helps to bring down potential silos in a company and look beyond just his own job.


Fabian Krumbholz

Requirement Engineer / Netcentric

Luis is

… a fun guy and everyone is glad to have him on our team.

… a experienced Frontend Developer. I worked with him on different complex international CQ5 projects.

… very dedicated and you can rely on him when the project gets tough. It is a pleasure to work with him.

… very passionate about finding new great talent for our frontend team. With his help we nearly quadrupled our frontend team in one year.

… a talented filmmaker. Everyone on netcentric is looking forward seeing his next great netcentric sailing trip movie.

Natalia Venditto

Senior Frontend Lead Developer – AEM Developer / Netcentric

Luis is a very knowledgeable Software Engineer, with very extensive experience in both back-end and front-end development. And because of his great skills and personality, he is the perfect person to act as Team Lead. He is very approachable and friendly, and is always ready to give you his input and most valuable advice, or sit down with you and share tips if you need it. Luis is a very responsible and trustworthy professional, capable of organizing the team and assigning tasks and projects, supervising and correcting if needed, without ever showing arrogance or distance. He definitely is a best asset to our team and company and he would be for any team he ever joins, that is why I recommend him without hesitation.l


Oscar Farga

Techlead / Netcentric

Luis is an excellent professional and team lead. He is a great team player and natural leader. It’s great to have him in our team. His technical skills when it comes to web development are unparallelled and he’s also an perfectionist artist when it comes to photography and video. His work is always impecable and his contribution is invaluable. He is committed to deliver results and always succeeds at achieving the highest standards. He is a good colleague and a role model for our company.


Arnau Vazquez

Full stack web & mobile developer, UX-focused

Working with Luis is always a pleasure. His superior technical skills and long experience in web and software development guarantee that he will complete the project on time and with quality. On top of that, he brings his unique mix of charisma, dedication and empathy towards his colleagues which make him a great manager and a reference in the front-end team.


David Pelayo

Engineer / Lodgify

Luis was a key member within our Frontend team, being the Team Lead, he is proactive, an excellent co-worker with brilliant communication skills. A knowledgeable developer, with a thirst for learning and challenging projects which keeps him at the edge of web technologies. I’m proud to have reported directly to Luis. Therefore I honestly recommend him.


Erik Grijzen

Senior Frontend Software Engineer & Team Lead / Netcentric

Luis is a great front and backend developer, researchers, team leader, technical recruiter, movie producer and a fun person to work with. He’s is a dedicated and ambitious professional that can handle difficult projects and knows how to deliver under pressure. He’s always up to date with the latest technologies and is not afraid to try something new. You can always ask him for help and he will never let you down. I would definitely recommend him.


Francisco Manuel Rangel Pardo

CTO / Autoritas Consulting, S.A.

Luis es una persona con gran capacidad de relación y y una clara predisposición a ayudar a los demás. Se mueve por las redes sociales como pez en el agua, generando amistades que alimenta y además se preocupa de desvirtualizar.

Además, tiene una visión emprendedora 2.0 con muy buenas perspectivas, dominando diversas tecnologías de programación que le pueden permitir llevarlas a cabo, y además, no duda en ofrecer sus conocimientos para ayudar a los demás.

En mi opinión, ha sido un buen descubrimiento.


Let’s Socialize

Reach Me

based in Barcelona and Valencia (Spain)

contact[at] luisnomad .com

Currently NOT available for HIRE

Open to travel

Drop Me A Line